Tuesday officially released version 1.0 of its Silverlight rich media player.

Redmond also announced several high-profile partners that will deliver video and Web content via Silverlight, including the Home Shopping Network, World Wrestling Entertainment (WWE) and the TV show Entertainment Tonight.

Microsoft hopes such partnerships will help drive more than 200 million downloads of the player by the end of June next year, according to Brian Goldfarb, a group product manager for platform & tools strategy in Microsoft’s developer division.

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